Google Links Business Profiles to Local Service Ads
Google now requires businesses to have a Google Business Profile (GBP) for running Local Service Ads (LSAs) by November 21.…
DOJ Proposes Changes to Address Google’s Search Monopoly
The U.S. Department of Justice (DOJ) has outlined remedies to tackle Google’s alleged monopoly in search and search advertising. The…
Google Launches Store Ratings in Four New Countries
Google has expanded its Store Ratings feature to Australia, Canada, India, and the United Kingdom, previously limited to the United…
Google Sets New Ad Rules for Financial Services in 4 Countries
Google announced new verification rules for financial services advertisers in Ireland, New Zealand, South Korea, and Thailand, starting November 7,…
Google Introduces Campaign-Level Negative Keywords for Performance Max
Google has announced new updates for Performance Max, including campaign-level negative keywords, marking a shift towards giving advertisers more control.…
TikTok Unveils New Ad Solutions for Better Business Outcomes
TikTok has introduced new advertising tools aimed at boosting brand results and driving consumer actions. No longer just an entertainment…
X Overhauls Creator Payments, Focusing on Engagement
X has changed its creator payment system, moving away from ad revenue to a model based on engagement from Premium…
Maximizing PPC Ad Strategies for Home Services
Home services are among the most frequently searched categories online, resulting in a competitive marketplace with rising Cost Per Click…
Mastering UTM Parameters: Enhance Your Marketing Strategy
What Are UTM Parameters? UTM parameters (Urchin Tracking Module) are tags added to URLs that help track marketing campaigns. They…
EU Court Ruling Limits Meta’s Use of Personal Data for Targeted Ads
The Court of Justice of the European Union (CJEU) ruled on October 4, 2024, that Meta must limit its use…