Meta Extends Overlay Banner Ads to Instagram Reels
Meta has added an overlay banner ad placement to Instagram Reels to engage users with banner ads while they are…
How to Master TikTok Advertising Bidding Strategy
Different bidding strategies for TikTok advertising: cost cap and maximum delivery Currently, with the rapid rise of TikTok around the…
How Can Advertisers Avoid Fraud on Facebook?
Many customers and agents have reported that the amount of money stolen on Meta has been huge recently, some even…
What Happened to Facebook BM Restrictions?
Here comes the dry goods In addition to Facebook personal account restrictions or bans, many advertisers also face the challenge…
How to Leverage tCPA Insight Box for Better Google Ads Results
Google Ads has launched tCPA Insight Box for Demand Gen campaigns, a new feature that helps advertisers quickly evaluate the…
How to Improve Retention with PWA
Core methods to improve retention: What is PWA? PWA (Progressive Web Apps) is a technology that combines the advantages of…
How to understand Appsflyer’s updated
Appsflyer has updated two functions: W2A function + reinstall attribution statistics 1. Re-install attribution will be updated starting from 7.31,…
How to explain the MMP tripartite attribution “bias” problem
In its attribution model, MMP has obvious bias towards large channels. Phenomenon: 1. XX channel uses its own traffic to…
Why are people pay attention to short drama?
Future development trend of short drama: 1. Two major directions: original high-quality filming and low-price translation. Low-quality dramas should not…