Turkey Bans Roblox: What You Need to Know About the Child Safety Concerns Driving the Ban
Turkey has imposed a nationwide ban on Roblox due to concerns about inadequate content regulation and safety measures, particularly regarding…
EU App Distribution Rules: Apple Developers Required to Provide Merchant Identity for Compliance
As of August 15, 2024, Apple developers must provide a merchant identity in App Store Connect to comply with new…
Why Facebook Ads Might Show Zero Spend in 24 Hours: Common Causes and Solutions
Seeing no budget spend within the first 24 hours of launching a Facebook ad campaign can be frustrating and impact…
Steam Rolls Out New Review System: Significant Update to User Review Sorting
Steam recently announced an update to its user review system with the introduction of a new “Review Value System,” now…
Google’s Monopoly Confirmed: Impactful Antitrust Ruling Shakes Search Market
In August 2024, a U.S. court ruled that Google holds a monopoly in search services and advertising, violating the Sherman…
W2A: A Game-Changer in App Promotion Strategies and How to Leverage It
In today’s competitive digital landscape, promoting apps effectively requires innovative strategies. W2A (Website to App) has emerged as a key…
Meta Announces Key Updates to Its Ad Platform with Google Analytics Integration
Meta has introduced significant updates to its ad platform to enhance campaign optimization based on business goals. Key features include…
How to Measure iOS Ad Campaign Effectiveness？
Measuring the effectiveness of iOS ad campaigns, especially on platforms like TikTok and Google, presents unique challenges due to differences…
Comparing iOS Campaign Performance on Google and TikTok: Insights and Observations
When comparing the iOS campaign performance between Google and TikTok for a specific product, notable differences were observed in user…
Understanding Self-Attribution Channels: A Guide for Advertisers
In the rapidly evolving world of digital advertising, understanding the mechanics of attribution is crucial for optimizing campaigns and managing…