Here comes the dry goods
In addition to Facebook personal account restrictions or bans, many advertisers also face the challenge of Business Manager (BM) restrictions.
If the Business Manager (BM) restrictions are not handled in a timely manner, it may have a chain reaction on personal accounts and public pages, and may even lead to severe restrictions on advertising functions.
Why is it important to maintain the good operation of the Business Manager?
Facebook Business Manager is a key tool to assist advertisers in managing Facebook business accounts, with three main advantages:
- Ensure control, regardless of changes in teams, agency partners and suppliers, you can centrally control and manage access rights and other permissions for all assets.
- Ensure security and easily identify risks and take appropriate measures to improve security.
- Efficient operation supports batch operations and management of multiple assets. You can track the performance of multiple public pages and advertising accounts.
The Business Manager can be described as the “big housekeeper” connecting all key assets, and ensuring its integrity operation is a must for every advertiser.
Common reasons for restrictions on business management platforms
Violation of relevant policy terms, such as:
Publishing illegal content to circumvent policy enforcement Account authenticity is questionable
Problems with associated networks or assets, such as:
Fake accounts: Purchase/use business management platforms from unknown sources or stolen Purchase/create/acquire multiple business management platforms (BM) to circumvent the system Different business entities use the same business management platform Users in the business management platform use fake personal accounts The business management platform is associated with many restricted or blocked assets, such as advertising accounts/personal accounts/homepages, etc.
If the business management platform is restricted, it may lead to:
Unable to use or manage advertising accounts Unable to create or place ads Unable to use or share audiences Unable to use Meta Pixel, offline event sets or custom conversion events Unable to use application SDKs to send application events May cause advertising accounts, audiences, pixels, offline event sets, custom conversion events to be deactivated
How to enhance the security of business management platforms?
As one of the most important platforms for advertising delivery, the security of business management platform (BM) accounts is extremely critical.
The following measures can help strengthen the security of the Business Manager:
Require all users in the Business Manager to enable two-factor authentication in the Security Center;
Ensure that there are at least 2 active Business Manager administrators;
When sending invitations, they should be sent to employees’ business email addresses with company domain suffixes, not personal email addresses;
Advertisers need to complete company verification to access specific Facebook products.
FAQ
Q1: To mitigate the impact of advertising asset restrictions on delivery activities, should multiple Business Managers/public pages/personal accounts be opened?
It is not recommended. If the Business Manager is restricted and the advertiser is sure that the account has no violations, Meta officials do not recommend opening multiple public pages/personal accounts/Business Managers. This move is easily judged by the system as circumvention of policies, which will lead to asset restrictions. In other words, individuals are not allowed to have multiple accounts, and a business entity is not allowed to purchase/create/acquire multiple Business Managers to circumvent the system.
Q2: If a business entity cannot have multiple Business Managers, can multiple business entities share the same Business Manager?
No. Sharing a Business Manager by different business entities may also lead to asset restrictions. Advertisers can visit the official homepage to easily create a business management platform.
Q3: What caused the sudden blockage of the business management platform account?
- Two-step verification is not enabled
To ensure the security of the business management platform (BM), Meta officially requires advertisers to enable BM’s two-step authentication. If it is not enabled, once the system detects a login risk, it will take measures to protect the account, such as temporarily freezing the business management platform.
- Too many illegal accounts
During the advertising process, advertisers may violate regulations due to failure to comply with regulations such as advertising image content, copy information, user targeting, and incomplete landing pages.
When the number of illegal accounts under BM or the volume of delivery generated by illegal accounts reaches a certain proportion, the account will be blocked, and the subsequent delivery process will be affected.
Can the illegal advertising account be unblocked by directly deleting it or abandoning the blocked BM?
No. The illegal account is closely related to the advertiser entity, and any such behavior is risky. The correct approach is to appeal the illegal advertising account in a timely manner or seek assistance from the account manager.
After the illegal account or BM appeal is restored, unbind according to business needs. If you do not unbind, you must strictly abide by Facebook’s advertising content policy to reduce the risk of violations.
- Administrator account quality
The quality of the administrator’s personal account is one of the key factors in assessing the risk of the business management platform. When the administrator’s personal account is in a high-risk state, such as lack of real avatars and names, no real interactive behavior, or violation of Facebook’s community guidelines, the business management platform account may be blocked.
Q4: The account is not blocked, but some functions of the business management platform are restricted. What is the reason?
In the case of incomplete certification, some functions of BM may be restricted, which does not mean that it will be banned.
Common restricted issues include: unable to authenticate, unable to create a new BM, unable to invite new users to join BM, unable to share pixels or custom audiences, unable to authorize agency companies, etc.
Many newly opened business management platforms cannot be verified for the company, usually because of insufficient account information, but this will not affect advertising settings and delivery.
However, some functions may be restricted as a result, such as unable to share pixels or custom audiences, unable to access marketing APIs, or unable to invite new users to join BM.
Q5: Why can’t the business management platform account invite new users after completing company verification?
It is necessary to consider whether the BM account is in a high-risk state, such as too many violation records, failure to complete two-step authentication, or the administrator’s Facebook personal account is in a high-risk state and is judged to be a fake account. The system will restrict the function of new employees joining.
If the account cannot be authorized to the agent, the agent must first complete the agent verification before accepting the relevant BM authorization.
