How to control the correct timing of adjusting Facebook budget

Facebook Ad Fatigue: Symptoms & Ways to Check

We have published several articles on how to adjust the Facebook advertising budget before, and friends who follow us should have a certain understanding. However, some pitchers may not be able to accurately control the timing of when to adjust the budget and when to suspend advertising, especially some novices. They start to focus on the data when they spend money on advertising, and they are nervous when there is no conversion. They frequently adjust the budget, which is very unfavorable for the stable delivery of advertising. Today, let’s discuss with you how to control the right time to adjust the Facebook advertising budget.

First of all, we must make sure that the advertising fully explores enough audiences. The conversion situation is inaccurate when the data volume is not sufficient. Therefore, we should try to calm down in the early stage and not rush to adjust the budget. Give it a 3-5 day observation period. After accumulating certain data, we will analyze it.

When can the advertising budget be increased

In the first case, the advertising has successfully passed the learning period, that is, 10 conversions have been accumulated in 3 days. The learning period shows that the advertising has accumulated enough audience models and has a certain stability. At this time, if the conversion price is in line with our expectations, we can increase the advertising budget to expand the scale of delivery.

Some products may have a high unit price. If you want to accumulate 10 conversions, you need a higher testing cost. Many advertisers do not have such a large budget in the early stage. In this case, we can directly observe ROAS. If ROAS is above 1.5 or even above 2, we can increase the advertising budget. The specific value needs to be estimated by you in combination with the cost of your own product. When you ensure that there are enough profit points, you can increase the budget.

When do you need to suspend advertising

How much advertising testing costs can we consider suspending advertising if there is no conversion? This can be combined with your product profit point. For example, your product is priced at $100 and the profit is $50. Usually, we use 3-5 times the profit point as the advertising test amount. If the advertising consumes a cumulative amount of $150 and still no orders are made, we can consider closing the advertising at this time.

However, due to the time difference between advertising and recycling, such as the time difference of data backend transmission, and the process of user ordering, the recycling may be delayed. At this time, we can combine CPC (click price) and CTR (conversion rate). If the CPC and CTR data are good and the advertising cost is consumed quickly, then we can observe for a while and increase the budget to five times the profit point, that is, 250 US dollars, and then see its conversion.

What time period is more suitable to adjust the advertisement

Adjusting the budget not only requires the right time, but also the right time and amplitude, otherwise the advertisement will easily collapse. The following is an example of the European and American markets, and the advertising budget adjustment nodes in Beijing time for your reference. It is necessary to adjust according to the actual situation of your own advertising, and avoid frequent increases and decreases in the budget.

Users in different regions have different consumption habits. You can also refer to the above figure and formulate a budget adjustment schedule based on the user consumption behavior of the country where your advertisement is placed.

Due to the time difference, the monitoring and adjustment of advertisements are not very friendly to domestic cross-border advertisers. At this time, we can use the optimizer function of the Yurigai automated advertising delivery system. Just set the automatic adjustment rules in advance, and the system will adjust the budget, pause the advertisement, copy the advertisement group, etc. If you are afraid that the advertisement will be accidentally damaged, you can also add an ad opening rule. You don’t need to watch the market all the time, saving you 50% of the ad adjustment time.

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