TikTok Shop Dominates 2025 Social Commerce with “#MostLoved” Tag Surging
TikTok Shop has cemented its status as a social commerce powerhouse, with the hashtag #MostLoved now driving over 12 million posts and $2.8 billion in global sales this year. The platform’s blend of viral trends and shoppable content continues to reshape retail, as creators and small businesses outperform traditional brands in categories like beauty, quirky home gadgets, and sustainable fashion.
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As explained by TikTok:
“Whenever you buy online, odds are you hope your purchase will be as described, arrive on time, and live up to its expectations. Maybe you heard a friend, colleague or family member speak highly about a product you were considering buying, or give kudos to their shopping experience. That’s what makes TikTok Shop’s Most Loved badge so valuable. When perusing the platform, shoppers can see which products have earned a vote of confidence from those who have already bought it – and are happy they did so.”
Data reveals that products tagged #MostLoved average 3x higher engagement than standard listings, with “TikTok-made” items like self-heating coffee mugs and AI-powered skincare mirrors dominating sales charts. Over 60% of buyers cite creator reviews as their top purchase motivator, highlighting the app’s shift from entertainment to trusted shopping hub.
“TikTok Shop rewards authenticity, not ad budgets,” said social commerce analyst Lena Wu. “A solo creator with a viral tag can outsell Fortune 500 brands overnight.”
The platform plans to expand its shoppable LIVE feature and AI recommendation tools by late 2025, further blurring the line between content and commerce.
