Social media SEO is a new trend that builds on traditional SEO by focusing on social media platforms. It leverages the algorithms of these platforms to increase content visibility and searchability, thereby enhancing influence.
Well-planned social media pages can not only achieve high exposure within the platform but also potentially secure a spot on search engines like Google. Today, we will focus on the Facebook platform and discuss how to optimize search rankings.
01. How to Get Search Engines to Rank My Page?
To get your page to show up in the search results of Google and other search engines, you first need to ensure that these search engines can index your page. Although this feature is usually enabled by default, I still think you should check to make sure nothing has been overlooked. After all, if this feature is not turned on, your page will not be searchable on Google.
The steps to check are quite simple: go to your page, find and click on “How people find and contact you,” and then confirm that the first option “Allow search engines outside of Facebook to link to your Page?” has been checked.

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02. How to Set Up Your Page Name to Improve Search Results?
The name of your Facebook page is the first piece of information users notice in search results. To boost your search ranking and make it easy for users to recognize your business at a glance, you can incorporate business-related keywords into your page name.
For example, including keywords like “New York Flower Shop” in your page name can effectively enhance the page’s ranking in relevant search results.

However, it’s important to note that the use of keywords should be just right, avoiding over-stuffing, in order to maintain the simplicity and readability of the page name. For example, a name like “Armando Ramirez NYC Flower Shop/Gift Baskets/Anniversary Gifts/Wedding Flowers” appears too lengthy and keyword-stuffed, which may leave a bad impression on users.
Additionally, there is a certain limit to the frequency of page name changes, with only one change allowed every 60 days. Therefore, before making a change, it’s necessary to carefully consider and confirm the accuracy and appeal of the name.

03. How to Optimize Your Bio
Your bio can help boost your visibility in Facebook search results by adding keywords that are closely related to your business and that users might search for.
For example, After-Words bookstore, although the homepage name does not directly write “Chicago,” can still be found when searching for “Chicago bookstore” because it is mentioned in the bio (even if not in full name).

To set up or edit your bio, simply click on “Add Bio,” and then edit below the page bio.

Generally, the character limit for a bio is 101 characters, but some pages may allow you to input up to 255 characters. Therefore, make full use of this space to naturally incorporate keywords.
04. How to Complete Business Page Information
Maintaining consistency in business information, such as operating hours, location, and website, is crucial for enhancing local search visibility. Google cross-verifies the authenticity of this information through online sources. To ensure the accuracy of your business information, first, make sure that the information on your Facebook business page is consistent with that on other online platforms.
When filling in the information, be as detailed as possible, including: operating hours, address, service area, contact phone number, email address, official website, other social media accounts, service language, services provided, price range, category, etc.
Generally, the character limit for a bio is 101 characters, but some pages may allow you to input up to 255 characters. Therefore, make full use of this space to naturally incorporate keywords.
05. How to Post High-Quality Content to Attract Users
Facebook tends to display content that users like and is relevant. In other words, popular and closely related posts are more likely to rank higher in search results and news feeds.
Below, I provide some suggestions for creating attractive Facebook posts for everyone to refer to:
- Try different types of posts, such as text, images, videos, live broadcasts, and dynamic stickers, to see which type is more popular with the audience.
- Maintain an update frequency to keep your Facebook page active.
- Include call-to-action phrases in your posts to encourage user participation. For example, invite users to tag friends or leave comments, but avoid directly asking for “likes” because Facebook may consider this as manipulating the system, lowering the content ranking, and also giving users a spammy feeling.
- Respond to each message in a timely manner to show your value of user feedback. This not only enhances user stickiness but may also attract more interactions.

In addition to carefully optimizing content, placing Facebook ads is also a good way to quickly enhance the influence of content and help your cross-border brand attract more business conversions.
06. How to Optimize Facebook Images
To make your Facebook images more attractive, the key lies in the following two steps:
- How to Pair Titles?:
Choose text that matches the image (and appropriately incorporate keywords) so that the image stands out more in search results. - How to Add Alt Text?:
Prepare image descriptions for screen reader users, which can increase the chances of the image being displayed in Google-related queries after being added. But don’t forget to perfect the photo information before posting through the “Edit” and “Alt Text” functions.

07. How to Effectively Use Hashtags?
Adding hashtags (phrases starting with the # symbol) to your posts can help attract more attention when users search for specific tags. It is recommended to use 1-3 hashtags per post and follow Facebook’s tips:

- Keep hashtags concise and closely related to the post content: Choose text that matches the image (and appropriately incorporate keywords) so that the image stands out more in search results.
- Avoid using punctuation and spaces: Keep the hashtags clean and straightforward.
- Integrate hashtags naturally into sentences: For example, “Are you interested in our #macrame works?”
08. How to Build Backlinks to Improve Ranking?
Backlinks from external websites to your Facebook page can help you improve your ranking in Google search results. Google views backlinks as a sign of authority, considering Facebook pages with many credible backlinks to be more trustworthy.
Additionally, these links can direct more people to your Facebook page. Therefore, try to get other websites to link to your Facebook page. You can refer to the following methods:
- Add a link to your Facebook page on your official website.
- Get media mentions or @, and then ask them to add a link to your Facebook page.
- If the publisher agrees, write a guest blog post with a link to your Facebook page.
- Collaborate with KOLs/KOCs to have them write blog posts reviewing your business and include a link to your Facebook page.
09. How to Encourage Facebook Recommendations?
- What are recommendations? Recommendations are comments shared by users on Facebook, indicating whether they recommend a particular business.

10. How to Add Relevant Action Buttons?
Action buttons are the conspicuous buttons on your Facebook page, located at the top of the page, that can guide visitors to take certain actions and help you achieve your business goals.
Facebook provides a range of preset actions, such as making an appointment or starting an order, which can help you increase sales directly from your Facebook page.

Therefore, when choosing an action button, consider your business goals and select the one that best meets your needs.
After summarizing the above content on Facebook SEO optimization strategies, have you used any other strategies to improve your Facebook search ranking? You can leave a message in the comment area for discussion.