As the year draws to a close, many cross-border e-commerce sellers slow down due to a 20-plus day pause in supply chain and logistics operations. However, this period is critical in determining whether you can get ahead in the following year. For TikTok US, planning ahead means gaining at least a two-month lead over the influx of new sellers entering the market. So, how can you capitalize on this time frame to get ahead?
It’s quite straightforward; just focus on the following key points.
Seize the Time and Understand Market Dynamics
Before the New Year, supply chains and logistics will enter a ‘dormant period’ for at least a month. Meanwhile, after the holidays, a large number of Amazon sellers will begin transitioning to TikTok US. These newcomers will need time to assemble teams, select products, test models, and stock up before completing warehouse entries overseas.
For even the most efficient teams, it will take until April to start listing products; plus, with influencer sampling and video production, actual results may not appear until May.
More importantly, as a wave of new sellers enters the market, the cost of influencer collaborations, service provider quotes, and CPM for ADS flows will all increase. Entering the market later not only means facing higher competitive costs but also missing out on the initial wave of benefits.
Prepare product selection and testing before the year-end.
The pre-year period is short but critical; focusing on product selection, testing, and inventory preparation is key. By maximizing sea freight during the holiday logistics gap, you can gain a step ahead of new sellers post-holiday. For sellers aiming to break through on TikTok US, this is an excellent opportunity to capture the market and enhance cost efficiency.
