Is It the Best Time to Enter TikTok Market? A Comprehensive Analysis for Sellers, Influencers, and Service Providers~
In the burgeoning US TikTok market, a window of opportunity is opening for sellers, influencers, and service providers. This platform, known for its dynamic content, is currently offering high gross profit margins, especially for early adopters. With the barrier to entry still partially in place, those who can navigate the initial challenges stand to gain significant market share.
Is the TikTok Boom Still On?
Today, I’m preparing to discuss the current profitability of joining TikTok from the perspectives of sellers, influencers, and service providers.
Seller Perspective: Early Entry Means a Step Ahead!
For sellers, the biggest benefit of entering now is that “the barrier is still there.” Although it’s lower than before, it still keeps many out. Those who can enter smoothly now are either seasoned players with strength or newcomers with connections to get started quickly.
The direct benefit of this environment is high gross profit margins. Many single products can achieve a gross profit margin of 45%-50%, and even after giving 20% to influencers, you can still get 25%-30%. The earlier you enter, the more “fat meat” you can share.
However, it’s foreseeable that after the New Year, a wave of Amazon sellers will enter, especially some powerful ones, and their arrival will inevitably lead to price wars. Although price comparison through short video displays on TikTok is not as direct, the competition for product card traffic or low-price strategies will still put pressure on existing sellers. In addition, the impact of the New Year cannot be ignored. Logistics come to a halt during the holiday, inventory is tight, and after the New Year, restocking and shipping will take at least a month and a half. If you enter the market now and prepare goods in advance, you can at least seize 2-3 months of market opportunity ahead of later competitors. The advantage accumulated over time is definitely a solid bonus.

Influencer Perspective: It’s Tough, But Opportunities Exist!
There are more than 200,000 sellers in the market, but influencers with real sales power only amount to 20-30,000. Everyone is competing for these influencer resources, which significantly reduces the efficiency of building connections. Some influential individuals are too busy to check internal messages or emails and are turning to more proactive product selection methods, such as selected alliances, MCN institutions, or private domain channels.
Those potential influencers who haven’t entered the market yet represent a significant resource pool. You can cultivate your own private domain influencer pool by giving away samples and providing high-quality traffic. If a few of these influencers create a hit, the dream of a single video producing tens of thousands of orders is not far-fetched.

Service Provider Perspective: Low Service Prices Are Also a Bonus Point! For service providers, the biggest feature now is that prices are still acceptable. Since many sellers are just entering and are not willing to invest heavily, service prices generally remain at a reasonable level.
However, this won’t last long. Once big sellers start entering and demand increases, service prices will inevitably rise. Especially when some service providers’ successful cases become known to more people, price increases will be unavoidable. Entering the market now is a great time to seize this price bonus.
Whether you are a seller, influencer, or service provider, now is an excellent timing. The earlier you enter, the more bonuses you can get. Don’t hesitate, execute, and compress all processes to the shortest time to quickly complete product selection, testing, inventory preparation, and traffic investment. This is how you can truly enjoy TikTok and seize the market opportunity.