Google’s Ad Market Dominance:DOJ says 91% vs Google says 10%
🔥DOJ’s Argument:They say Google holds about 91% of the market for publisher ad servers and 87% for advertiser ad…
YouTube Music’s 2024 recaps are out-Your YouTube Music 2024 wrapped is here!
YouTube Music has just dropped its highly anticipated 2024 Recap feature, giving music lovers a…
Google Analytics Unleashes Powerful First-Party Data Tool.
Google has just rolled out a groundbreaking first-party data solution for Google Analytics users, revolutionizing…
Google cracks down on fake reviews.
In a bold move to combat online manipulation, Google has announced a significant update to…
Google’s ranking secret – page vs site signals Showdown!
📊 In a groundbreaking revelation, Google has confirmed that both page-level and site-wide signals play…
In response to the threat of disguised packages, Google Play has released a major update.
Google Play Protect: An upgrade to the local scanning feature based on the YARA model, the Swiss Army knife for malware researchers…
How to Reduce Uninstall Rates and Improve User Retention in a Competitive App Market
As the number of apps increases and user expectations rise, apps that cannot quickly meet user needs are swiftly abandoned. It is…
Can Apple’s AI Power Its $7 Billion Goal? A Look at What’s Driving Advertising Success
Apple is following in the footsteps of Google and Meta by experimenting with a new artificial intelligence advertising method. This approach, similar…
Feeling the Pinch of Apple’s 30% Service Fee? Discover How to Minimize Its Impact
According to the latest news by Apple, advertisers purchasing Facebook and Instagram ads via iOS devices will be subject to a 30%…
How to Increase Subscription Revenue through Google Play Commerce?
Google Play has over 2.5 billion users in more than 190 markets, allowing developers to reach a vast global audience. This year,…
How to Address Natural Traffic Erosion
ASO (App Store Optimization) and Paid Promotion (such as Apple Search Ads and Google Ads) are complementary methods. For instance, in the…
How to Deal with Google Play Updates?
This improvement will significantly save users time and clicks compared to the current method of viewing ratings by form factor. There are…
How to Configure ASC Advertising for Meta?
However, the campaign managers still maintain a wait-and-see attitude on this series. Some CMs feel that the effect is good, but the cost is a…
How to Apply for the Whitelist of Cryptocurrency App?
To reduce risk for consumers, Meta requires advertisers seeking to promote cryptocurrency trading platforms, software or services, and products that use blockchain…
How to Leverage tCPA Insight Box for Better Google Ads Results
Google Ads has launched tCPA Insight Box for Demand Gen campaigns, a new feature that helps advertisers quickly evaluate the performance of…
