How to deal with the tightening of Google Play policies and rule adjustments
Google Play Policy has tightened the rules! This is an important update that developers need to pay special attention to. Starting from…
How Can Advertisers Protect the Security of Meta Assets?
How can advertisers protect the security of Meta assets?Here are some suggestions based on our experience. Please read them carefully: 1. Use the…
Before launching a new product, what tasks need to be done?
As an advertising optimization specialist, what tasks need to be done before the company launches a newly developed product? Understand the core…
How an RPG Game Increased Overall ROAS by 6.8x with Targeted TikTok Ads
From creative direction to bidding strategies, the success of TikTok advertising campaigns hinges on audience targeting. When advertisers can display their TikTok…
How to Optimize Conversion API Settings
The Conversion API is designed to connect the marketing data from an advertiser’s server, website platform, mobile application, or CRM (such as…
How to Create A/B Tests in Meta Ads Manager
We can use Meta’s built-in features to create A/B tests in several different ways. In this article, we will introduce step-by-step instructions…
Google SEO: 13 Misconceptions and Facts About Crawling
Understanding Google’s crawl budget is crucial for effective SEO. Here, we’ll debunk common myths and clarify what really impacts your site’s crawl…
Advanced Strategies for Facebook A/B Testing: Unlocking Potential Efficiency
A/B testing is a key strategy for revealing the best ad creatives and ensuring the return on ad investment, especially suitable for…
Feeling Left Behind? Here’s How ‘Spammy Content’ Can Make You $200,000
On March 31, 2024, The New York Times published an in-depth report on Matt Farley. As a musician, Farley has not only…
A Look at AppsFlyer’ W2A Update Information
After officially opening Meta W2A feedback last month, AF also completed the connection with Google Offline Conversion API, including online packages and…