How Grammarly Attracts Millions of Visitors Through SEO Strategy

In today’s highly competitive digital marketing landscape, brands must adopt a variety of strategies to increase website traffic and user engagement. Grammarly, through a series of well-crafted growth strategies, has not only successfully enhanced its brand visibility but also attracted a substantial amount of organic traffic. This article will delve into Grammarly’s growth strategies and the significant results they have achieved.

Increasing Grammarly’s Website Traffic Through SEO

How Grammarly Attracts Millions of Visitors Through SEO Strategy

Growth Strategies

1. Utilizing Brand Keywords

Grammarly attracts traffic by optimizing for both its brand keyword “Grammarly” and its common misspelling “grammerly.”

2. Addressing Grammar Questions Through Blogs

The company’s blog covers a wide range of topics, such as verb usage, noun usage, report writing, and more, to resolve grammar-related queries.

3. Offering Free Tools

Grammarly provides free tools like grammar checkers, plagiarism checkers, and citation generators to attract visitors and convert them into users.

4. Gaining High-Quality Backlinks

Grammarly creates valuable resources and excellent SEO content to earn high-quality backlinks from other websites.

5. Using Diverse Anchor Texts

The company employs over 10,000 different anchor texts to build content clusters and establish topic authority through both internal and external links.

6. Comprehensive Help and Support Section

Grammarly’s help and support section, with over 500 pages, addresses customer issues while attracting organic traffic.

7. Building Brand on Social Media

Grammarly leverages social media to educate its audience and promote its free tools, thereby increasing traffic and sales.

Results of Growth Strategies

1. High Homepage Traffic

Grammarly’s homepage receives 8.4 million organic visitors per month, accounting for approximately 32% of its total website traffic.

2. Successful Blog Traffic

The blog attracts over 10 million organic visitors, making up about 39% of the total traffic.

3. Popular Free Tools

The top two free tools collectively bring in over 6 million organic visitors.

4. Effective Help and Support Section

The help and support section generates over 100,000 organic visitors each month.

Using Free Practical Tools to Boost Website Traffic: A Common and Effective Strategy

How Grammarly Attracts Millions of Visitors Through SEO Strategy

Offering free and practical tools is a widely adopted strategy to attract more website visitors, thereby promoting the growth of website traffic. This method is reflected in many SEO case studies. Consider whether your project has the potential to adopt this strategy.

Moreover, Grammarly’s case is a prime example of a multi-content strategy combination.

Grammarly’s success lies not only in its innovative tools and services but also in its multi-layered and multi-dimensional growth strategies. These strategies, which include optimizing brand keywords, offering free practical tools, creating high-quality content and backlinks, leveraging social media, and providing comprehensive customer support, have significantly boosted website traffic and user engagement. For any project seeking to increase website traffic, Grammarly’s case provides valuable insights and inspiration. Considering the effectiveness of these strategies, it may be time to evaluate and adopt them to drive your project’s growth and success.

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