Many people have poor results in Facebook advertising. In fact, the cost is already too high in the first step of conversion, exposure stage. The indicator for measuring exposure price is called CPM. The higher the CPM, the higher the subsequent click price and conversion price will be, unless your click-through rate and conversion rate are much higher than the average. So what are the reasons for high advertising costs? How can we avoid this situation?
New advertising account

If you are just starting to run Facebook advertising, your account is a brand new account, there is no user pixel accumulation, and it is completely in the testing stage. It is normal for your advertising costs to be high. Many novices will encounter the situation of spending money but not making orders when they first start running advertising. Don’t give up too early and give the advertising enough time to explore users. Once conversions accumulate, the advertising will gradually stabilize.
Ad materials are not attractive or materials are fatigued
If your ad content is poorly done, or the ad is shown to the same group of users many times, this may arouse users’ boredom, and they may choose to hide or even report your ad. As a social platform, Facebook also needs to consider the user experience. If your ad gives users a bad experience, the platform will increase your advertising fees or directly remove your ad.
We can optimize from two aspects. One is not to frame the audience range too small. If the audience scale is too small, the ad will be frequently pushed to the same group of users. Facebook now prefers a wide audience targeting. What we need to do is to use the ad itself to attract the right audience. On the other hand, the ad material should fit the needs of your product audience and make users feel involved.
Poor ad landing page
If your ad CPM and CPC are normal, but the conversion cost is still very high, you can consider the problem of the landing page. Generally, there may be the following problems:
01
The website loads slowly. After users click on the ad, they find that the page cannot be loaded, or the loading is very slow and the picture cannot be displayed normally. They may exit directly. In this case, you can find a third-party speed test software to check.
02
Too many pop-up windows on the login page, unclear user guidance, poor user experience, and quick exit.
03
The landing page does not match the content of the ad. In order to attract users, some people may exaggerate product discounts in ads, or display ad content that does not match the actual product. Although it can attract users, it will not generate conversions in the end, which is just a waste of advertising fees.
The above are some of the possible problems with high Facebook advertising costs, but sometimes the originally stable ads will drift inexplicably, and even the reasons cannot be found. Friends who have been advertising on Facebook for a long time should have encountered this situation. Using our automated advertising delivery system, you can observe the performance of ads over a period of time through settings, and stop losses in time for ads that continue to lose money. It is suitable for pitchers who have a large number of accounts to operate. It can save the time and labor costs required for manual monitoring, and it is not easy to cause omissions. Accurately monitor every ad. If you are interested, you can contact us