How should a novice Facebook advertise?

Many novices don’t know how to advertise on Facebook. Today, we will explain it in detail~

1.Product testing
Facebook advertising: How to optimize product selection strategy through product testing data
In Facebook advertising, product selection and testing are key steps to improve advertising effectiveness. Through product testing, you can obtain real market feedback and optimize product selection strategy. The following are several commonly used product testing methods and advertising setting plans:

Product testing methods:

1). Different styles of the same product

2). Single product testing of different products

Product testing advertising setting steps

① Set budget: Set a daily budget according to the budget range to ensure that the advertisement can continue to run for a period of time and obtain enough data.

② Create Campaign and Adset.

③ Create advertising creativity

④ Monitor and optimize.

2.Scale

1). Ad group copy method
For ad groups with smaller budgets, directly copying ad groups is a more effective method. This method is suitable for when the budget is at a lower level, and can quickly test more audience combinations and creativity.

2). Increase the budget of the ad group
When the budget of the ad group is large, for example, the daily budget reaches 1,000 US dollars, you can directly increase the budget on the original ad group. This method is suitable for cases where the advertising performance is relatively stable and the ROI is high.

3). Use
Campaign Budget Optimization (CBO)
For the expansion stage, using CBO is a very convenient method. Through CBO, the advertising budget is allocated at the Campaign level, which can automatically optimize the budget allocation of each ad group.

Goals in different stages
A. Goals in the testing stage
In the testing stage, the goal is to find the interest and material combination that can stably generate orders with the smallest budget. It is recommended to use ordinary Campaigns to test different ad groups.
B. Goals in the expansion stage
In the expansion stage, the goal is to use the best combination for large-scale delivery. CBO is a very good choice because it can automatically optimize budget allocation, which is more efficient than manual adjustment.

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