Why Facebook Ads Might Show Zero Spend in 24 Hours: Common Causes and Solutions
Seeing no budget spend within the first 24 hours of launching a Facebook ad campaign can be…
Industry News
Steam Rolls Out New Review System: Significant Update to User Review Sorting
Steam recently announced an update to its user review system with the introduction of a new “Review…
Google’s Monopoly Confirmed: Impactful Antitrust Ruling Shakes Search Market
In August 2024, a U.S. court ruled that Google holds a monopoly in search services and advertising,…
W2A: A Game-Changer in App Promotion Strategies and How to Leverage It
In today’s competitive digital landscape, promoting apps effectively requires innovative strategies. W2A (Website to App) has emerged…
How to Distinguish Between ABO and CBO in Facebook Ads
In Facebook advertising, ABO (Ad Set Budget Optimization) and CBO (Campaign Budget Optimization) each have their own…
Meta Announces Key Updates to Its Ad Platform with Google Analytics Integration
Meta has introduced significant updates to its ad platform to enhance campaign optimization based on business goals.…
How to allocate budget for Facebook ads
With so many types of advertising budgets, how to make the right decision?How to plan an efficient…
Facebook AN Traffic Cheat Warning
In October or November last year, I found that the MAI (installed) running FB easily went to…
How to Measure iOS Ad Campaign Effectiveness？
Measuring the effectiveness of iOS ad campaigns, especially on platforms like TikTok and Google, presents unique challenges…
Comparing iOS Campaign Performance on Google and TikTok: Insights and Observations
When comparing the iOS campaign performance between Google and TikTok for a specific product, notable differences were…
