TikTok continues to ramp up its in-stream shopping push, with the platform now offering TikTok Shop credits to users for inviting friends to join the app, and for using the app themselves.And that might also be a way for TikTok to boost its U.S. user count.
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Its new rewards program, which is being promoted to U.S. users as a “Limited Time Offer”, could effectively see users earn hundreds of dollars per day, for bringing more users to the app, and shopping in-stream.
n a strategic move to amplify its user base and enhance platform engagement, TikTok has introduced a new incentive program offering shop credits to users. This initiative is designed to encourage more users to explore and utilize TikTok Shop, a feature that integrates shopping directly within the app.
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By providing shop credits, TikTok aims to attract a broader audience, promoting active participation and increasing transactions on its platform. This innovative approach is expected to not only boost user activity but also create new opportunities for businesses utilizing TikTok for ecommerce.
The program is similar to the rewards program that TikTok offered in Europe earlier in the year, which saw users paid for their activity in-stream.
As digital commerce continues to evolve, TikTok’s latest move positions it competitively against other social commerce platforms. Industry watchers are keen to see how this strategy will affect market dynamics and user engagement in the growing social commerce landscape.
