Perplexity to Launch Ads with High CPM Rates in Late 2024
Starting from October to December, Perplexity is set to introduce ads with a CPM exceeding $50, targeting users through strategic…
WalkWork Dominates Latin America’s Health App Market with Innovative Rewards System
The Rise of a New Fitness Trend In just eight months, a new step-counting app called WalkWork has taken Latin…
Google Play Personalization Alters Search Rankings, Challenges Traditional ASO Strategies
Google users can enable Web & App Activity in their personalization settings. When activated, this feature customizes search results based…
US Gaming Market Sees 10% Spending Increase in July 2024, Circana Reports
Circana, a market research firm, released its “July 2024 US Market Review” and annual “Future of Video Games Report.” The…
Apple Mandates Developer Contact Details for EU Compliance by February 2025
Apple is requiring developers to provide real contact information due to the EU’s Digital Services Act. The law mandates verification…
Understanding CPM and Its Impact on Facebook Ads
CPM (Cost Per Thousand Impressions) is a pivotal yet volatile metric in Facebook advertising. It plays a crucial role in…
Google Tests Blue Checkmark for E-Commerce Sites
Google is trialing a new feature that adds a blue checkmark to certain e-commerce search results. This checkmark, which is…
Top ASO Tips for Mastering App Store Keyword Optimization
With over 1.5 million apps in the App Store and new ones being added daily, making your app stand out…
Navigating Google Play’s New Photo and Video Permissions Policy: A Developer’s Guide
In a move to enhance user data security, Google Play has introduced an updated “Photo and Video Permissions” policy. As…
Optimizing Your TikTok Content to Go Viral: Mastering the Recommendation Algorithm
To optimize your TikTok content and boost your chances of going viral, understanding TikTok’s recommendation algorithm is crucial. This algorithm…