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7 Essential Tips to Avoid FB Ad Account Fraud Risks
  • Policy Updates

Feeling Vulnerable? Learn 7 Crucial Tips to Safeguard Your Facebook Ad Account from Fraud

1.Enabling Two-Factor Authentication It is highly recommended that you, your agency, and your clients enable two-factor authentication (2FA). Two-factor authentication…

Losing Track of Your Users? Demystify App Store & Google Play Traffic Attribution
  • App Marketing

Losing Track of Your Users? Demystify App Store & Google Play Traffic Attribution

Since the launch of the App Store with the first iPhone in 2008 and Google Play in 2012, competition among…

mobile game
  • App Marketing

Seven ASO Techniques to Quickly Increase Organic Traffic for Hyper-Casual Games

If you, as a developer, have already uploaded a game or app to the App Store or Google Play, you…

Worried About Losing Subscribers? How to Craft CTA Copy That Drives Conversions
  • Materials Analysis

Worried About Losing Subscribers? How to Craft CTA Copy That Drives Conversions

In the field of marketing and advertising, we often overlook the importance of CTA (Call to Action) buttons. However, in…

Boost Your Facebook Ad Conversion Rate: Stop Making These Common Mistakes!
  • Facebook Ads

Boost Your Facebook Ad Conversion Rate: Stop Making These Common Mistakes!

Whether you are a novice or a professional in advertising, there are common mistakes that you might make when creating…

2024 Google I/O Conference: Unveiling New Tools for Enhancing App Success
  • Policy Updates

2024 Google I/O Conference: Unveiling New Tools for Enhancing App Success

At the 2024 I/O conference, the Google Play keynote introduced the latest products and features designed to help developers succeed…

The Secret to Unlock More Exposure through App Store Search Optimization
  • App Marketing

The Secret to Unlock More Exposure through App Store Search Optimization

In the App Store ecosystem, every developer faces significant challenges in terms of traffic, due to high customer acquisition costs…

How to Benefit from Apple Search Ads Updates for ASO?
  • App Marketing

How to Benefit from Apple Search Ads Updates for ASO?

After the update of Apple Search Ads installation metrics, developers can better understand the effectiveness of ASO (App Store Optimization)…

The killer of Google Play clone apps has arrived!?
  • Policy Updates

In response to the threat of disguised packages, Google Play has released a major update.

Google Play Protect: An upgrade to the local scanning feature based on the YARA model, the Swiss Army knife for…

How to Reduce Uninstall Rates and Improve User Retention in a Competitive App Market
  • Product Updates

How to Reduce Uninstall Rates and Improve User Retention in a Competitive App Market

As the number of apps increases and user expectations rise, apps that cannot quickly meet user needs are swiftly abandoned.…

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