Game Marketing: Leveraging Real Human Content for Continuous Engagement
The Power of Real Human Content Game recording and repetitive advertising materials often lead to audience fatigue, which is why…
Top 6 Common Mistakes to Avoid in Meta Advertising to Save Money
When running Meta ads, our primary goal is to boost brand awareness or drive sales. However, even seemingly minor mistakes…
YouTube’s New Half-Screen Video Ad Format: A Game-Changer for Advertisers
YouTube is testing a new ad format that splits the screen during playback, displaying the video ad on the left…
A Complete Guide to Different Event Types in Google Analytics 4 and Their Usage
Since the transition from Google Analytics Universal to Google Analytics 4, overseas brands and merchants have been eager to learn…
Lost in Ad Campaigns? This Guide to Google Dynamic Search Ads Will Help You Succeed
Dynamic Search Ads (DSA) are designed to automatically create ads and target audiences based on search behavior. This ad type…
Confused About Google Pmax? Unlock the Pros and Cons with Insights from US Market Data
Pmax advertising campaigns enable performance advertisers to utilize a single Pmax campaign to reach all Google Ads placements, including YouTube,…
Which Is More Effective: IG Reels or IG Stories?
Instagram offers two features that advertisers are highly interested in—Instagram Reels and Instagram Stories. Both tools serve to engage audiences,…
How to Maximize Meta Ad Conversion Value?
When advertisers aim to enhance ad efficiency, Meta leverages machine learning to predict the return on ad spend (ROAS) that…
Meta Unveils Innovative Unused Budget Suggestions Tool for Ad Campaign Optimization
Meta has introduced a new feature on its Facebook Ads platform aimed at optimizing budget allocation. Advertisers can now utilize…
Is Your App at Risk? How to Prevent Removal After the Latest Google Play Policy Update
Google Play’s new policy will remove apps that crash or malfunction starting August 31. Learn how to ensure your app…