Why Choose to Advertise on Facebook?

It’s 2024 and you’re not interested in Facebook ads? You’re in for a big loss! In this article today, we will share its benefits for you to expand your business. With its large user base and advanced targeting options, Facebook advertising is already an essential tool for business owners to effectively reach their target audience. Next, let’s explore the potential of this platform together!

1.Huge audience potential, you need to know a statistic: Facebook is the world’s most popular social media platform, with more than 3 billion monthly active users. A global survey found that 89% of social media marketers use Facebook to promote their business.

Another thing that’s unique about Facebook is that its primary user base is people between the ages of 25 and 34, which is an active group with a lot of buying power, so you have a lot of diverse, high-quality leads.

2.Strong audience positioning abilityAudience targeting on Facebook is very comprehensive. You can narrow down your audience by age, location, interests, behavior, and life events. As long as you have enough pixel data, Meta can help you effectively optimize your audience. Facebook can also help you discover your customers’ preferences. You can adjust the percentage settings to choose the tightness of the match, such as a smaller percentage that accurately reflects your existing customers, and a larger percentage that creates a broader audience.

3.Strong remarketingFacebook remarketing allows you to get back lost customers. In 2023, the global online shopping cart abandonment rate is around 70%, which means you only get a quarter of your potential sales. For those who lost customers, MetaPixel can help you advertise to individuals who have previously interacted with your brand and remarket them to visit your website.​​

4. Rapid Value RealizationOnce you create good ads on Facebook, Meta will usually approve them within 24 hours, and the ads will start running within a few days. A 2022 study showed that nearly 40 percent of companies experienced a rapid rise in Facebook ads in just a few days.

5.Clear call to action buttonFacebook strategically provides interactive elements in your business page, ads, and posts with specific goals and calls to action to motivate users to take the next step. Facebook provides accurate campaign targeting to make your campaigns more targeted and effective. Each campaign goal has a CTA button that includes options like “Discover,” “Learn More,” “Watch Now,” “Buy Now” and more. These calls to action enable valuable audience participation.

6.Many types of advertisingFacebook Ads offers a variety of ad formats that meet a variety of business needs, enabling marketers to create visually appealing and interactive ads. Including picture ads, video ads, carousel ads, slide ads, boutique column ads, etc., we have an article about the advantages and precautions of different types of advertising, interested can see “How to Choose Types of Facebook Ads”。

7. In-depth analysisThe “Ad Reports” section of the Meta Ad Management Tool helps you see how your campaigns are running. Here, advertisers can tailor reports to their needs, selecting relevant metrics from basic clicks and impressions, and then selecting more detailed data such as conversion rates and return on ad spend (ROAS).

Ad management tools can provide reports that may be difficult for newcomers to analyze, but Yuricai’s ad monitoring and optimization capabilities can help you clearly view ad data and quickly respond to optimization. The optimizer function of Yuri’s system can capture the purchase rate and purchase rate of advertisements (including the landing page view rate), so that the data is more referential. Based on consumption data, the optimizer can help you turn on good ads and quickly shut down bad ones. It means that these things that need you to manually monitor the operation will be completed by AI.

To sum up, the benefits of Facebook advertising for enterprises are too numerous to enumerate, and want to fully tap and use these advantages to achieve more efficient and more accurate advertising, Yuri change system is undoubtedly a great choice for you. Yuri changed the system with its powerful features, can be in all aspects of advertising for you to provide assistance. Accurate data analysis and intelligent optimization make your advertising journey easier and more efficient. Welcome interested friends to try.

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