What is Facebook Co-Creative Advertising?

Just saw someone asked about the Facebook co-creation advertising, not familiar with the front, quickly went to see the next document.Facebook co-creation ads are actually the same thing as TikTok Ads’ Spark Ads, And the mode of operation can be said to be “exactly the same,” find the creator (cooperative KOL, or other brands) after posting to get a CODE, and then select the co-creative advertising to the advertising background, and fill in the code, and then publish it as an advertisement.

From the background settings, as well as from the documentation, should be two forms of cooperation,

1, the above mentioned post can be put directly after the post, it looks like you only need to authorize the post. “Content Level Permissions”

You can authorize the page or ins account to BM, and then use this “cooperation” identity to send ads together. “Account Level Permissions”

Seeing some information may be helpful.Creators can create audiences for advertisers to use. It seems that it is possible to put co-creative ads directly into the user population that contains fans or has interacted with the creator.However, this requirement is that the creator directly gave the advertiser “Hechuang Advertising Account Level Rights”(the one that binds the account, not the one that gives the post code)

When you create a co-creative ad from a creator’s account, you can use the Creator Audience Sharing feature to use audiences who have interacted with the creator’s account. This feature allows you to share your co-created ads with audiences the creator has interacted with, helping to improve ad performance.Custom audiences can only be used if ads are served through the creator’s account. The Instagram account selected under the ad hierarchy identity must match the account used by the custom audience.

Co-creation of advertising, it seems that has not been greatly used under the multi-category.

From the analysis of the case, hibobi is the main electricity supplier. Other categories seem to have not heard much, but I feel like this and TT spark ads, want to do a good job to spend a lot of energy to find the right KOL cooperation.

FB has restrictions on whether creators can do co-creative advertising. Influencers need to meet the eligibility requirements for co-creative advertising and brand content. They must also be required to be a professional account on ins (it seems to be different from a regular account, but I haven’t used it). But looking at the qualification requirements on the document seems to be a bit of nonsense. It is all about complying with the requirements, not saying the number of fans required, and not seeing the entrance to the application requirements. (I didn’t have an Ins account myself and didn’t go looking for it, maybe I applied for it in an Ins account?) ), there may be some requirements that lead to the overall compliance with the requirements of the KOL is not much, but in the application of the promotion of this above, indeed we may be more direct to throw money, do TT spark ads too expensive manpower screening KOL, FB here to create advertising estimates the same.

Benefits: On the one hand, it should be able to give priority to covering the cooperative KOL or brand fans, and there is also the credibility problem, finding a reliable KOL cooperation is equivalent to getting the endorsement of the other party, and the efficiency of advertising conversion will be improved.

In fact, including spark ads and co-creation advertising, I estimate that simple party A wants to spend too much energy on their own, maybe there can be some generation of investment institutions, with the help of some professional tools can cover a larger scale of KOLs and the like, so maybe… can impress some party A? Worth a try!

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