1. Importance and strategy of product testing
Product testing is not just a test of the product itself, it involves a multi-dimensional evaluation of the product, audience, interest words and materials. This requires us not to look at product performance in a single way, but to judge whether the product has potential from a combination perspective.
A common mistake made by novices is to give up easily based on product test results alone, which ignores the importance of advertising strategy.
2. Preparation before product testing
- Prepare 3 sets of materials for each product to avoid too many sets of materials causing selection difficulties.
- Clarify the gender, age and population characteristics of the target audience.
- Select keywords, including direct and divergent words, as well as the choice of test countries.
3. Construction of advertising system
The construction of the advertising system should follow a certain structure [For example, a ratio of 1:3:3, that is, there are 3 advertising groups under one advertising campaign, and 3 different sets of materials under each advertising group. ] This structure helps to systematically test different combinations and adjust the proportions as needed
4. Judging the pros and cons of ads
The performance of ads needs to be evaluated through data analysis. For example, [If the CPM price is high and the CTR is below average on the first day, consider re-listing the ad. If there is no add-to-cart or checkout on the second day, decide whether to continue to run it based on the performance of CTR and ROI. The judgment basis for the third day is similar, but more attention is paid to the performance of ROI. ]
5. Methods for expanding advertising
Excellent ads need to be expanded to increase the effect. The core of expanding is to increase the budget on the basis of excellent ads and copy new ads to run while keeping the original ads stable
6. Facebook delivery strategy
► Clear goals
► Choose the appropriate ad type
► Budget and bidding management
► Develop audience strategy
► Regularly analyze data
Through the above strategies, we can conduct product testing and advertising more effectively, thereby maximizing advertising effects and improving return on investment
