
On October 8, 2024, Walmart Marketplace released its annual holiday checklist, providing crucial strategies for sellers to optimize their holiday season performance. Key tips include leveraging Walmart’s Listings Quality dashboard to improve product visibility and using the Assortment Growth tools to plan inventory effectively.
Sellers are urged to focus on competitive pricing with Walmart’s Repricer tool and to utilize fast shipping options, like Walmart Fulfillment Services (WFS), which offers cost-effective solutions and can boost sales by 50% on average for items tagged with “2-day shipping.”
Additionally, Walmart’s Cross Border service and advertising through Walmart Connect are emphasized as key opportunities for sellers to maximize reach. The extended return window until January 31, 2025, ensures a smooth post-purchase experience, further enhancing customer satisfaction during the busy holiday season.