
TikTok launched a new “Manage Topics” feature in the U.S. on Friday, allowing users to customize their “For You” feed content.
The feature enables users to adjust the frequency of various topics like sports and news through settings. TikTok says this will improve content recommendations but may take time to fully implement.
This update offers more comprehensive control compared to the previous “not interested” option for individual videos. The change won’t affect content from followed accounts.
Analysts view this as a move to enhance user experience and platform engagement.