
TikTok has partnered with the British Beauty Council to support U.K. beauty brands in utilizing in-stream shopping. This collaboration will offer insights on maximizing live shopping events, inspired by successful sellers like Mitchell Halliday, who achieved $1M in a day through TikTok Shop.
While Western consumers are still warming up to live shopping, TikTok reports a beauty product is sold every two seconds on its platform. The partnership aims to unlock growth opportunities for brands through TikTok’s unique shopping features.