
TikTok Shop is gaining momentum in the U.S. market. A recent back-to-school event saw 500,000 e-commerce videos attract 2.1 million shoppers, with 80,000 live streams generating 6.3 million orders. More U.S. brands are joining the platform, from niche to major labels. Despite challenges, experts see growing potential as TikTok Shop continues to localize and adapt to the U.S. market.