TikTok Shop Launches in Ireland: Seize Your Chance to Tap Into a New Market

TikTok has officially launched TikTok Shop in Ireland this week, presenting a significant opportunity for local consumers to purchase products directly within the app from their favorite creators and brands. This strategic move taps into the vast European e-commerce market, which is projected to reach approximately 1 trillion euros by 2024, according to Mordor Intelligence.

After the TikTok Shop E-commerce in Europe,it launches in Ireland.

The robust Irish economy, characterized by a GDP per capita of $118,500 in 2022, as reported by the World Bank, demonstrates the high purchasing power of Irish consumers. The launch of the Irish platform is spearheaded by the non-profit organization Guaranteed Irish and has attracted around 2,300 businesses operating locally or internationally within Ireland.

Potential sellers interested in joining TikTok Shop in Ireland may need an invitation from an AM manager and must meet specific qualifications and regulations. With over 2.2 million monthly active users on TikTok in Ireland, the eCommerce market in the country is expected to be valued at $5.42 billion in 2024. Fashion dominates the e-commerce sector, accounting for 29.7% of revenues, followed by food and personal care at 23.2%, furniture and appliances at 16.1%, toys, hobbies, and DIY at 16.0%, and electronics and media at 15.1%.

Furthermore, TikTok Shop will offer dedicated support to Irish sellers, including marketing campaigns, training, and content creation collaborations. This presents an unmissable opportunity for businesses aiming to expand into Europe or the Irish market.

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