
TikTok introduced its highly anticipated Search Ads feature in the United States on September 24, offering marketers a new way to reach users actively searching for content, products, or services. This launch comes at an opportune time for brands preparing for the holiday shopping season.
Unlike traditional search ads, TikTok Search Ads blend seamlessly into organic content, feeling more natural and engaging. Advertisers can use both video and image carousel ads, combined with keyword targeting and negative keyword lists for precise marketing.
For holiday marketing campaigns, TikTok Search Ads are particularly valuable. With consumer search intent spiking during the holiday season, marketers can target specific holiday-related search terms, ensuring brand visibility when purchase intent is highest.
To get started with TikTok Search Ads, marketers should identify relevant keywords, create engaging video content, monitor ad performance, and leverage TikTok’s algorithm for precise targeting. This new feature offers brands an opportunity to stand out during the competitive holiday shopping season.