
TikTok has teamed up with location data company InMarket to help advertisers track how TikTok ads drive in-store visits. Using InMarket’s conversion tracking, brands can measure real-world traffic from online campaigns.
Initial results show 121 out of 126 campaigns led to significant in-store lift, with TikTok ads performing 1.2x higher than benchmarks. This new tool offers businesses better insights into how their TikTok ads translate into offline sales.