With vintage sneakers becoming a major online trend, and a major trading opportunity for collectors, TikTok has announced that TikTok Shop merchants will now be able to sell pre-owned footwear, authenticated by vetted third parties, within the app.
As per TikTok:
“Whether you’re looking for something classic, like Adidas Sambas, or something rare, like the mid-top Louis Vuitton Nike Air Force 1’s, you can round out your collection of authentic kicks with TikTok Shop.”
Though there are some provisions in place to ensure that shoe buyers don’t get ripped off in the app.
First off, TikTok says that it’s only approving “a select group of highly vetted sellers” to trade classic shoes in the app.
“With market-leading sellers like Dappz Kicks and Keevado Kicks onboard, our lineup is top of the line.”
It’s an interesting addition either way, and it could also help to ramp up more in-app activity around sneakers and streetwear trends, which may be of note for related brands.
