TikTok Advertising in 2024: 10 Types and How to Create Effective Campaigns

Whether you’re aiming to increase website traffic or generate revenue for your latest product, creative and targeted TikTok ad campaigns can deliver impressive results. This article will detail TikTok ad types and how to create TikTok ads to help you better leverage TikTok for lead generation and sales growth.

What are TikTok Ads?

TikTok ads are paid promotional content (usually full-screen videos) placed on the platform by brands or creators. They are structured in three levels:

TikTok Ad: Individual ad

TikTok Ad Group: Collection of TikTok ads

TikTok Ad Campaign: Collection of TikTok ad groups

Why Use TikTok Ads?

TikTok ads offer brands worldwide increased exposure opportunities and deeper connections with Generation Z, who make up over half of TikTok’s audience.

How Much Do TikTok Ads Cost?

TikTok uses an auction and bidding model, allowing advertisers to decide how much to pay per view, click, or impression. The minimum spend is $50 per day per campaign and $20 per day per ad group.

TikTok Bidding Methods:

  1. CPV: Cost per 1000 views
  2. CPM: Cost per 1000 impressions
  3. oCPM: Optimized cost per 1000 impressions
  4. CPC: Cost per click

10 Types of TikTok Ads

1.TikTok Video Ads: Standard video ads with direct links or CTAs.

2.TikTok Spark Ads: Native ads leveraging organic TikTok posts and features.

3.TikTok Image Ads: Static images with brand name and text.

4.Top View Ads: Full-screen video ads shown when users open the app.

5.Carousel Ads: Up to 10 images in a single ad, each with its own headline.

6.Playable Ads: Interactive video ads ideal for gaming companies.

7.Video Shopping Ads: Shoppable product catalogs integrated into videos.

8.Branded Effects: Custom filters and effects for TikTok videos.

9.Collection Ads: In-feed video ads with instant storefronts.

10.Branded Hashtag Challenges: User-generated content campaigns around specific themes.

How to Create a TikTok Ad Campaign

Step 1: Log into TikTok Ads Manager

Step 2: Create a new TikTok ad campaign

Step 3: Choose your ad objective

Step 4: Name your TikTok ad campaign

Step 5: Create and name your ad group

Step 6: Define your target audience

Step 7: Set your ad group budget and schedule

Step 8: Set your bidding and optimization

Step 9: Upload your TikTok ad

Step 10: Set your landing page

Step 11: (Optional) Set up your tracking

Step 12: Submit your ad for review

By understanding these TikTok ad types and following the step-by-step guide to create TikTok ads, marketers can leverage this platform to achieve their desired marketing results. With TikTok’s growing popularity and engagement rates, it presents a significant opportunity for brands to reach and connect with their target audience effectively.

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