
Snap Inc. is testing a simplified Snapchat version to attract older users and boost accessibility, CEO Evan Spiegel announced. The company reports positive early results but plans cautious implementation.
Snap is also launching new ad formats amid slowing user growth and declining ad revenue, with its stock down 50% in 2024. Analysts view this move as crucial yet challenging, balancing new user acquisition with retaining the young core audience.
The launch timeline remains undetermined, pending further testing.