Skich Takes On Epic Games: Launching An Alternative App Store on iOS in the EU.
In a bold move that heats up competition in the digital marketplace, Skich has introduced an alternative app store that challenges the stronghold of Epic Games on iOS platforms across the European Union. This rollout, as documented by TechCrunch, was strategically planned for 2025 and marks a significant shift in the app store landscape, particularly for iOS users within the EU.
Skich’s new platform aims to provide iOS users with more options in app selections, breaking the conventional norms set by traditional giants like Epic Games. The initiative is seen as a move to democratize the app distribution process, granting both developers and users greater freedom and potentially better pricing models. This could lead to enhanced app innovation and more competitive rates, benefiting the consumer end-market.
The decision by Skich to launch this platform in the EU comes at a critical time when regulators are increasingly scrutinizing the monopolistic tendencies of major tech firms. This move aligns well with the EU’s agenda to foster a competitive tech environment, ensuring that no single company holds too much control or influence over the market.
With this strategic expansion, Skich is not just offering an alternative but is reshaping how apps are distributed on iOS devices in Europe. This could set a precedent for other markets and encourage similar shifts globally, potentially diversifying the app store options available to users and developers alike.
