
Meta’s Threads app has surged to the number one spot on the iOS downloads chart for September 2024, according to AppFigures. While overall app downloads declined in July and August, Threads has maintained its momentum, particularly after X was banned in Brazil, boosting both Threads and Bluesky in the region.
Despite reaching the top of the charts, it’s unclear if these downloads will translate into active users, as many may try the app and move on. Threads’ rise in the download charts is a positive sign for Meta, indicating potential for growth.
In contrast, X has dropped to 42nd in the U.S. iOS download charts. Some speculate that its established presence limits its download potential compared to newer apps. However, with 250 million daily active users, X remains a leading social media platform, though it faces challenges in rebranding itself post-Twitter.