
Instagram has refuted claims of ad testing on Threads, despite developers finding ad-related code in the app. Spokesperson Alec Booker confirmed no current ad testing or immediate monetization plans.
This aligns with Meta CEO Mark Zuckerberg’s focus on user retention and feature improvements before monetization. However, Instagram head Adam Mosseri has hinted at future ad implementation to cover costs.
Threads, a potential Twitter rival, currently boasts 200 million monthly active users, with Zuckerberg projecting growth to 1 billion in coming years.