Instagram Adjusts Video Quality Based on Popularity, Says Platform Chief

Instagram chief Adam Mosseri revealed that the platform displays more popular videos in higher quality while reducing quality for less-viewed content. Speaking via The Verge, he explained this decision happens at an aggregate level, not individually.

While Meta implemented this encoding strategy last year, the revelation sparked criticism about fairness to smaller creators. Mosseri defended the approach, stating that video content matters more than quality for user engagement, and that quality differences mainly impact creators rather than viewers.

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