
Instagram has launched a new feature allowing users to comment on Stories, aiming to increase interaction and community involvement. This update brings Stories closer to a live streaming experience.
Some users, including marketing strategist Taylor Loren, have already spotted the feature. Meta CEO Mark Zuckerberg confirmed its existence by sharing a screenshot internally.
Instagram head Adam Mosseri previously noted Stories’ popularity over main feed posts. Analysts see this update as crucial for adapting to user behaviors and market competition.
Users can opt to disable the feature for privacy. Instagram plans a global rollout over the coming weeks.