How Wise Uses SEO Strategies to Dominate the Digital Finance Market

wise seo

Overview

Wise (formerly known as TransferWise) achieves approximately 6.4 million organic visits per month through effective SEO strategies, maintaining exceptional performance even after a domain migration in early 2021.

Growth Methods

  1. Scalable Landing Page Templates:
    • Wise created numerous landing pages targeting specific search needs, such as SWIFT/BIC codes or routing numbers.
    • By using templated content, they efficiently produced large-scale content tailored to various search intents.
  2. Custom CMS Development:
    • Wise developed a custom content management system (CMS) to support their SEO needs.
    • The CMS facilitates the rapid creation of new landing pages, internal link management, and the generation and updating of meta tags and structured data.
  3. Content Optimized for Featured Snippets:
    • Wise has secured many featured snippets, which significantly boost their traffic.
    • Their content is meticulously optimized to ensure prominent display in search results.
  4. Diverse Link Acquisition Strategies:
    • Wise attracts high-quality backlinks through various methods, including product-led outreach, creative PR campaigns, and referral and affiliate programs.
  5. Flawless Domain Migration:
    • In early 2021, Wise successfully migrated their domain from transferwise.com to wise.com.
    • They effectively transferred their organic traffic with no noticeable loss.

Case Insights

Using templated content production is a common content management strategy, especially when publishing large volumes of similar information. This approach involves using predefined templates to standardize the layout and design of content, improving efficiency in content creation and publication.

This strategy is prevalent among various large-scale websites, such as:

  • News and media sites
  • Blogs and content aggregation platforms
  • E-commerce sites
  • Directory and listing websites
  • Forums and community sites
  • Tool-based websites’ templates sections
Key Advantages:
  1. Rapid Updates:
    • Templated content allows for the quick creation and publication of new content, helping the site remain active and timely, a crucial factor for SEO.
  2. High Volume Content:
    • Efficiently producing large volumes of content increases the site’s scale and visibility, enhancing its authority in search engines.

By implementing these strategies, Wise continues to dominate the digital finance market, leveraging SEO to drive substantial organic traffic and maintain a strong online presence.

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