How to Benefit from Apple Search Ads Updates for ASO?

After the update of Apple Search Ads installation metrics, developers can better understand the effectiveness of ASO (App Store Optimization) through these two different installation methods:

1.Installation (Click-Through)

Definition: The total number of new downloads and re-downloads generated by users who clicked on the ad within 30 days.

Significance: This metric reflects the direct effect of the advertisement, showing the user conversions directly resulting from ad clicks. It is very useful for evaluating the click-through conversion rate of the advertisement.

2.Installation (View-Through)

Definition: The total number of new downloads and re-downloads generated by users who viewed the ad but did not click on it within one day.

Significance: This metric reflects the indirect effect of the advertisement, showing the cases where users, after seeing the ad, did not click immediately but downloaded the app within a subsequent period. This helps in understanding the brand exposure effect of the ad and the interest level of potential users.

Through these two installation metrics, developers can comprehensively analyze the effectiveness of their advertisements. Not only can they see the direct click-through conversions, but they can also understand the long-term impact and indirect conversion effects of the ads. This is crucial for optimizing ad placement strategies and increasing download volumes from improved organic keyword rankings.

ASO (App Store Optimization) refers to the process of improving the visibility and ranking of a mobile app in app stores (such as Apple’s App Store or Google Play) to increase app downloads and enhance overall app performance.

The main components of ASO include:

Keyword Optimization

Selecting relevant keywords and integrating them into the app’s title, description, and metadata to improve search rankings.

App Title, Subtitle, Keywords, and Description

Creating an engaging and clear app title and description that includes target keywords and clearly explains the app’s purpose and benefits.

App Ratings and Reviews

Encouraging users to leave positive reviews and ratings, which can influence the app’s ranking and attract potential users.

App Icon and Screenshots

Designing an attractive app icon and high-quality screenshots that showcase the app’s main features and functionalities to entice users to download.

Through these optimization measures, developers can increase their app’s visibility in app stores, attracting more users to download and use the app.

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