
Google has launched a major update to its shopping experience, using AI to provide more personalized product recommendations. Shoppers can now search with more context, such as “men’s winter jacket for Seattle,” and receive tailored suggestions based on specific needs.
The platform also introduces new filters and an AR Try-On feature, making it easier to browse and visualize products. Additionally, Google Shopping now offers a personalized feed and price tracking tools, helping users find the best deals as the holiday season approaches.