
Google plans to discontinue its Enhanced Cost-Per-Click bidding strategy by March 2025, shifting to AI-driven options. New campaigns won’t be able to select eCPC from October 2024, while existing campaigns will switch to manual CPC bidding by March 2025. Google emphasizes the development of advanced machine learning-driven bidding options. This change reflects the digital advertising industry’s move towards sophisticated AI solutions. Advertisers are advised to explore new strategies during the transition.