
Google Play Store is experimenting with a new feature that automatically opens apps after installation. This functionality, introduced in Google Play version 42.5.15, appears as a toggle switch below the “Open” button in app listings.
Key Benefits of the Auto-Open Feature:
- Enhanced User Experience: Apps open automatically post-installation, with a 5-second countdown notification.
- Reduced Marketing Costs: Helps increase app activation rates, minimizing wasted marketing budgets.
- Optimized First-Time Experience: Ensures immediate app engagement, boosting usage and retention rates.
Current Activation Rates:
- Regular apps: 55%-65%
- Gaming apps: 65%-75%
This new feature is expected to significantly improve these metrics.
For developers, this functionality holds strategic importance, optimizing marketing investments and enhancing market performance.