Google is launching a new “AI Mode” experimental feature in Search that looks to take on popular services like Perplexity AI and OpenAI’s ChatGPT Search. The tech giant announced on Wednesday that the new mode is designed to allow users to ask complex, multi-part questions and follow-ups to dig deeper on a topic directly within Google Search.
AI Mode is rolling out to Google One AI Premium subscribers starting this week and is accessible via Search Labs, Google’s experimental arm.
The feature uses a custom version of Gemini 2.0 and is particularly helpful for questions that need further exploration and comparisons thanks to advanced reasoning, thinking, and multimodal capabilities.
For instance, you could ask: “What’s the difference in sleep tracking features between a smart ring, smartwatch, and tracking mat?”
AI Mode can then give you a detailed comparison of what each product offers, along with links to articles that it’s pulling the information from. You could then ask a follow-up question, such as: “What happens to your heart rate during deep sleep?” to continue your search.
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Google has launched a groundbreaking AI-powered search mode that allows users to ask complex, multi-layered questions in a single query. This revolutionary feature, now rolling out globally, enables conversational interactions with Google’s search engine for the first time, transforming how billions access information online.
The “AI Mode” leverages advanced natural language processing to dissect compound questions like “Compare climate policies in Germany and Japan since 2020, then analyze their economic impacts” into actionable sub-queries. Early tests show the system generates comprehensive answers by synthesizing data from 12+ sources per query, complete with visual timelines and interactive charts.
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A Google spokesperson confirmed the technology builds on its PaLM 2 language model, enhanced with real-time web indexing capabilities. Unlike traditional search results, responses adapt dynamically based on follow-up questions while maintaining conversational context for up to 15 exchanges. Users can toggle between AI Mode and classic search with a single tap.
Initial user trials revealed dramatic shifts in search behavior—45% of participants asked questions with 3+ sub-components during testing. “It feels like having a research assistant inside the search bar,” said one beta tester. However, some users reported occasional hallucinations in niche technical topics, prompting Google to add a “Verify Sources” button linking to original references.
The launch intensifies competition with AI search rivals like Perplexity and ChatGPT. Analysts note Google’s advantage lies in seamless integration with its Knowledge Graph, which now maps over 1 trillion entity relationships. Advertisers are cautiously optimistic, as early prototypes show sponsored results appearing only after organic AI answers.
Privacy experts raise concerns about data collection for conversational queries. Google clarified that AI Mode interactions are anonymized after 24 hours and excluded from advertising profiles. The company also announced plans to introduce multilingual support for 50+ languages by Q4 2025.
As AI reshapes search fundamentals, Google’s bold move signals a future where users no longer hunt for answers—they converse with them. The feature launches today for Google One subscribers, with a free tier limited to 5 AI queries daily.
GOOGLE JUST KILLED TRADITIONAL SEARCH! AI Mode’s SHOCKING New Power Will Change Everything…
