Google Play Q2 2024 App Removal Highlights:
- 1.1 million apps removed (34% rate)
- 98% had <100k downloads
- 74% not updated in 2+ years
- Highest removal rates:
- Russia: 32%
- Latin America: 31%
- “Library/Demo” apps: 50%
- Main reasons: inactivity, complaints, ad fraud, false advertising, security issues
Key takeaway: Developers must regularly update apps and follow Google policies to avoid removal.
