Gen Z’s Top Apps in 2024: Temu, TikTok, and Social Media Reign

An analysis of the 50 most downloaded apps by Gen Z (18-24) reveals their distinct digital preferences in 2024.

The top app was Temu, the e-commerce platform, with 41.98 million downloads. This suggests Gen Z’s prioritize affordability over sustainability concerns.

TikTok came in second with 33.23 million downloads, capitalizing on this demographic’s appetite for short-form video. YouTube also remained popular, garnering 14.03 million new installs.

Meta’s apps dominated, led by Threads at 32.32 million downloads, followed by WhatsApp, Instagram, and Facebook. The Facebook redesign may have contributed to renewed interest.

Other notable downloads include ChatGPT with 24.63 million, the video editor CapCut at 21.72 million, and payment apps like PayPal and Venmo.

This data offers insights into Gen Z’s evolving app preferences, informing strategies across industries.

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