TikTok has 1 billion monthly active users. Of the 4.8 billion Internet users worldwide, 20.83 per cent use TikTok. Of the 4.48 billion active social media users, 22.32% use tiktok regularly. Now in this society, “traffic = money” has become the consensus of everyone.
How does TikTok advertise? What to consider before launching? What issues should be noted during the delivery process?
I. What to consider before advertising?
You need to consider what your Tiktok advertising target audience is, whether it is worth the cost of advertising on Tiktok. At present, most of the people who use tiktok are young, so if your main audience is young, then it is worth investing in advertising. If the audience is some older people, you need to weigh whether it is worth tiktok advertising.
II. TikTok Ads Advertising Form

Open-Screen Ads: When the user opens TikTok, video / picture ads will appear in full screen form for 5-60 seconds;
Super first advertising: the first screen to open after the display of advertising, can not slide away, mandatory to read;
Information Flow Advertising:Interspersed in the video list of a form of advertising, like the process of swiping video may be swiped ads;
Brand Challenge: If you are a brand, you can challenge, launch a tag challenge, let the talent to imitate, shoot the same video to promote;
III. Create a Tiktok Advertising Account
1, a budget can go to find domestic TikTok advertising agents, such as 2Cshop, this will be a lot easier.
2. Create your own TikTok account. You need to visit the tiktokads home page, find create an ad to register, after success generally need to wait about 48 hours.
Need to prepare:The latest version of the business license; You need TikTok advertising promotion landing page (website, platform store, app download link, etc.). As a reminder, the landing page needs to have some necessary information: the company name, address, contact email or phone number. The name and address of the company should be consistent with the business license.
IV. Making a Tiktok campaign
In the background, you can enter the ad management account interface, we need to click on the promotion, and then click on the new.

In it, you can see that there are seven kinds of advertising targets to choose from. Let’s take paid advertising as an example, [Choose application promotion advertising targets]

Then we’ll go to the campaign page and enter the campaign name (check “Use the iOS 14 campaign” if you’re launching the IOS campaign).

After clicking Continue, we will reach the Ad Group page. Here enter the Ad Group name
Then select Apply

Note: Advertising here is usually selected separately (here in the pangle section, for example, can be a campaign inside the two ad groups together to test, a pangle, a TikTok)

Programmatic creativity Check here.

Next, set the region, gender, age, language, audience, device, etc.


Then, set the ad team budget and schedule

Next, according to the demand, choose the optimization target and bidding strategy
Click Next


Finally, get to the advertising level.

Upload or select material here, after setting up the ad description
Click submit to enter the audit stage, under normal circumstances will be approved within 10 minutes.
V. TikTok Advertising Experience
1, advertising account construction
TikTok ad account setup, you can follow a campaign down to 5 to 7 ad groups, each ad group down to 2 to 3 material video.
Build the tree by 1-5-3. But often encounter the material does not have so many cases, so the specific situation analysis, if the lack of material, for a single good material, you can also copy a group of advertising.
After the copy of the ad group, the probability of the order will be more than the new use of the material to create an ad group, the probability of the order is higher.
2, each bid and price increase range
For products that have not run before, each markup should be set according to the system’s bid as much as possible, and each markup should be about 10% to 15%.
If you have run this similar product before, you can bid according to the previous bid for similar products. There are also bids at 30% of the sale price.
3, the frequency of material updates
TikTok material cycle is generally about a week, occasionally there will be some good material, but at most in a month to two months.
Regular replacement of good, creative product material is the most critical factor for TikTok advertising to run well.
VI. TikTok Advertising Notes
1, whether content infringement, TikTok commercial advertising and ordinary TikTok video is not the same, encountered infringement problem is very serious. Therefore, it is important to pay attention to this issue when making TikTok advertisements.
2. Authenticity of content. After all, everyone comes for leisure and relaxation. Ensure that the content of Tik Tok advertising is interesting and authentic, which is easier for users to accept than hard-pressed marketing at the beginning.
3, advertising to highlight the elements,After all, it is only a little time, in this short time to express their key information, so that users pay attention to.
4, avoid TikTok advertising landing page in the local network when open garbled, typesetting and other problems.
Above is the small series for all sellers to share TikTok advertising process, I believe that after reading must be able to quickly start.