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A Look at the Importance of Using Third-Party Attribution

A Look at the Importance of Using Third-Party Attribution

Many clients often come to me and say, “I want to implement third-party attribution, but our boss won’t allow it.…

  • yingliang
  • July 5, 2024
  • Social Media

Summary of Video Channel Advertising Strategies

Summary of Video Channel Advertising Strategies

Previously, we reviewed Unity; now let’s summarize the remaining active media channels. Regarding video channels: The main ones are Unity,…

  • yingliang
  • July 5, 2024
  • Demand-side Platform

Summary of Unity Advertising Strategies

Summary of Unity Advertising Strategies

Recently, we’ve shifted our focus to the IAA project, conducting research on video channels like Unity, Vungle, Applovin, ironSource, and…

  • yingliang
  • July 5, 2024
  • Google Ads

Comprehensive Guide to Google UAC 2.5 Bidding Strategies

Comprehensive Guide to Google UAC 2.5 Bidding Strategies

Google UAC 2.5 bidding can be estimated based on the actual CPI price and the conversion rate of subsequent events.…

  • Natalie Portman
  • July 5, 2024
  • Product Updates

Why are people pay attention to short drama?

Overseas Short Plays: Trends and Reasons for Their Growing Popularity

Future development trend of short drama: 1. Two major directions: original high-quality filming and low-price translation. Low-quality dramas should not…

  • Shaw Na
  • July 4, 2024
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