
Amazon announced this week that its shopping chatbot Rufus will soon display ads for U.S. users, based on search history and conversation context.
An Amazon spokesperson said, “We’re introducing sponsored ads to help customers discover products related to their Rufus conversations.”
This move follows similar experiments by Microsoft with its Copilot chatbot. Experts view this as an attempt to offset AI development costs.
The rollout timeline remains unclear, but Amazon promises to monitor user feedback closely.
This development could influence other AI-driven shopping platforms as the industry watches for user reactions and business impact.