Amazon Launches AI Shopping Guides: Revolutionizing Online Product Research

Amazon’s new AI Shopping Guides use generative AI to simplify product research and purchasing. Covering 100+ product categories, these guides analyze reviews, Q&As, and web data to provide comprehensive insights. Available on the U.S. Amazon app and mobile site, AI Shopping Guides aim to reduce research time and enhance the shopping experience, complementing Amazon’s suite of AI-powered shopping tools.

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