Amazon Considers Separate App for India Payments Service

Amazon is planning to launch a standalone app for its Amazon Pay service in India, sources familiar with the matter report. Currently integrated within the main e-commerce app, Amazon Pay offers various financial services including money transfers, bill payments, and investments.

The move aims to increase Amazon Pay’s visibility and usage in India’s competitive digital payments market. Amazon has reportedly approached the National Payments Corporation of India for approval.

Amazon Pay currently ranks sixth among UPI apps in India, processing 72.4 million transactions in July. This decision reflects a shift away from “super app” strategies in the Indian market.

Amazon declined to comment on the matter.

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